More brand awareness
Social media gives you more exposure. If your company is present in a unique way and shares fun current affairs, you automatically attract new people / leads / consumers. Of course you have to invest a lot of time in it.
More interaction with the customer
The customers can reach you more quickly via social media because that's where most people live every day. Chat with them, help when needed.
Generating visitors to your website
Refer potential customers to your website via social media. When they are interested in products or services, they will automatically immerse themselves in your company. Provide relevant content on your social media and have regular posts on it.